The main criterion for the effectiveness of advertising is payback. For an aggressive advertisement focused on sales growth, a successful placement can be when, within a week after its release, it can earn two to three times more than was spent. It is also worth considering the number of leads and new subscribers. They are potential future customers. To calculate the effectiveness of this parameter, we should divide advertising spending by the number of new leads/followers. And after this, compare the figure with the attraction cost through other sources. How much has increased the engagement rate in your account? The higher parameter means that your publications appear more frequently in subscribers' feeds. Therefore more attention will be received by your brand or product.
If you once placed an ad with two or three bloggers and have yet to get a tangible result, take your time to conclude that this tool is unsuitable for you. Perhaps you simply made a mistake with the choice of placements (or their format) or did not pay attention to developing a strategy. The best solution is to choose professionals! Their experience and knowledge will help you manage financial resources and time more rationally and obtain contractual guarantees of the quality of work.

A recommendation from well-known influencers looks organic and credible.
Collaboration with bloggers provides several significant advantages: an active target audience, a high engagement level;
A post looks like native advertising, similar to the usual author's articles. It does not allow subscribers to identify the message as "annoying advertising." Microbloggers have relatively small expenses
(and even barter). Sometimes, the long-term return on advertising is even higher than that of the "millionaires."
Among the shortcomings of cooperation with bloggers, it is worth highlighting the following points:
It is often quite challenging to find and negotiate with a good blogger.
The "stars" have big appetites.
There is a chance of falling for an unscrupulous performer.

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