Challenges:
The client wanted to decrease TACoS and increase overall ROAS, and the previous agency did not manage it well. They cut the ad budget a lot. Therefore, the seller lost the organic position for his products. Hence, organic and ad sales decrease a lot!

Our solution:
1. Detailed individual audit.
This is the first step to finding where and how things can be improved.
Our analytic team noticed many mistakes that the previous agency made. We represented it to the client, and he decided to start working with us.
2. Optimization of existing campaigns.
Many relevant and important KWs/ASINs were turned off. Therefore, the client lost his organic ranking and sales. We analyzed the previous data, adjusted everything correctly, and increased the Top of search placement to attract traffic from there.
Many campaigns were not optimized. They went out of the budget in the afternoon, so we implemented budget rules for them, which could impact better performance.
3. New “shot” campaign’s structure.
We implemented our unique strategy and created more Sponsored Brand campaigns to increase Brand awareness and defend his brand. Sponsored Display campaigns to defend our listings, steal sales from competitors, and increase our position in the category.