Challenges:
The client wanted to prepare his advertising account for Q4, also. He wanted to increase his overall sales with a profitable TACoS.

Our solution:
1. Detailed individual audit.
Our team spent a few hours analyzing the advertising account entirely.
We found a lot of room for improvement and represented our plan on how we will grow their Amazon store. We showed them a lot of mistakes and ways to fix everything.
2. Optimization of existing campaigns.
Placements, search terms, BIDs, and budget rules were not optimized.
There were a lot of unprofitable automatic groups, KWs, and ASINs in manual campaigns and from search terms.
Also, Sponsored Display and Sponsored Brand campaigns sometimes should be optimized only if you download a report. Based on the history, the last report was downloaded 6 months ago.
You never know what’s going on with your ads account if you are not involved fully.
3. New “shot” campaign’s structure.
We implemented our unique strategy and created more campaigns to maximize sales during the Q4 period. It impacted huge organic and advertising sales with a profitable TACoS.