Background & Challenges:

The client, a seller in the highly competitive Tumblers & Water Glasses, had previously worked with multiple agencies in an attempt to increase sales. However, the lack of a coherent strategy resulted in a chaotic ads account with poor performance tracking. The client was frustrated and overwhelmed by the mess left behind by previous agencies, which had used automated software without their knowledge. This lack of transparency and structure left the client feeling uncertain about their advertising investments and skeptical about finding a reliable solution.

Client’s Fear:

• Fear of Wasting Ad Spend: The client was worried about wasting more money on ineffective advertising strategies.
• Lack of Control and Transparency: The client feared losing control over their campaigns and being kept in the dark about what was really happening with their account.
• Doubt in Achieving Results: After multiple failed attempts with other agencies, the client doubted whether their business could actually achieve profitable growth on Amazon.

Our Solution:

1. Thorough Account Audit: We began with a comprehensive audit to diagnose the root causes of underperformance. The audit revealed significant opportunities for improvement, particularly in the mismanagement of campaigns. Previous strategies had been poorly optimized by software, with the client unaware that their account was being handled this way. This audit was presented to the client in a detailed report, clearly outlining the issues and opportunities for growth.
2. ICP Fear Addressed: We offered transparency and clarity, helping the client regain control over their advertising efforts and understand where their money was going.
3. Strategic Campaign Optimization: We meticulously optimized the existing campaigns by eliminating irrelevant and unprofitable keywords, adjusting bids and placements, and implementing a robust negative keyword strategy. The budget was reallocated to the most promising areas, allowing for more efficient spending and better returns.
4. ICP Fear Addressed: Our approach minimized the risk of wasted ad spend and maximized the return on investment, addressing the client’s fear of ineffective advertising.
5. New Image Testing and A/B Testing: We introduced new, optimized images and conducted A/B tests to improve conversion rates. This approach not only enhanced the overall click-through rate (CTR) but also helped reduce the cost-per-click (CPC), driving more efficient and profitable traffic to the listings.
6. Implementation of the “SHOT” Campaign Structure: To bring order to the chaos, we introduced our unique “SHOT” campaign structure. This strategy involved creating new, focused campaigns and reinvesting the savings from optimizations into high-potential opportunities. We also organized the products into portfolios, enabling the client to easily track the performance of each product and make informed decisions.
7. ICP Fear Addressed: By providing a structured and transparent system, we ensured the client had clear visibility into their campaign performance and the potential for growth.

Results:

Our strategic interventions led to dramatic improvements in the client’s ad performance:

Before:

• Ad Spend: $93,015.05
• Ad Sales: $566,742.38
• ACoS: 16.41%

After:

• Ad Spend: $200,514.76
• Ad Sales: $1,326,150.11
• ACoS: 15.12%

These results not only stabilized the client’s ad account but also quadrupled their sales, proving that with the right strategy, even the most chaotic accounts can achieve significant growth.

Client’s Fear Overcome: The client’s initial fears of wasting ad spend, lacking control, and failing to achieve growth were fully addressed, and they were finally able to see the tangible results they had been seeking.